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Learn about the difference between the product centric and customer centric approach to our organisation design. Understand how important the value of your customer portfolio is to your future success. As well as the case story that formed the principles of Profit by Design.
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This eBook fully describes the Five Tenets of the Customer Centric Approach to Business and the corresponding Nine Imperatives for Leaders, with examples.
The New Path is the complete guide to developing the customer centric mindset within your organisation.
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