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Learn about the difference between the product centric and customer centric approach to our organisation design. Understand how important the value of your customer portfolio is to your future success. As well as the case story that formed the principles of Profit by Design.
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Written by Mark for the Brisbane Graduate School of Business and published by QUT. Based around six modules: Defining CRM, CRM Value Chain; Business Case and Benefits; Analytical CRM; Operational CRM; Achieving CRM Success.
Approximately 35k words plus readings. This PDF includes the readings, page count 280.
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