Posts from March 2017

The Top Four Tips for B2B sales


I have been reminded over recent weeks how important it is not to "sell" during B2B sales discussions. Three colleagues have separately shared stories with me where someone on their team have jumped in too early with pricing discussions or what sounds like negotiations, or labouring over the features before understanding what the customer values. So here are my Top Four Tips for B2B 'sales" (or rather, customer engagement):

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